The quintessential flower of enchantment, roses have been history’s most eternally inspirational bloom. From music to poetry, dance and even war, the immaculate perfection of roses has earned its place in history as a symbol of love, joy, courage and friendship worldwide. The founder of Roses Only, James Stevens, is Australian-born. It was in the early 90s that James saw an opportunity in the new world of e-commerce for a business focused on roses. His concept of a brand known for its quality – "the Tiffany of flowers" – led to the creation of Roses Only by Mr Roses. Their roses are almost hand-picked roses, which are wrapped in signature gift boxes with gift combinations and also mixed flower bouquets. The company’s marketing is built around delivering not just flowers but emotional experiences — particularly around themes of love, romance, and celebration.