Ozmosis established three fully equipped surf shops on the Mornington Peninsula in the late 1970s. Ozmosis is the leading urban surf store in Australia's youth lifestyle market. Ozmosis puts a lot of effort into providing its customers with the widest range of premium brands, products, and services. They have a laid-back lifestyle that carries over from their surfing days into the streets of their everyday lives. Currently, it sells clothing, accessories, and shoes at more than 40 retail locations across Australia. T-shirts, hoodies, jackets, shoes, and accessories are among the brands that are available in the stores, including Volcom, Billabong, Quiksilver, and Rip Curl.