Australian-owned lifestyle clothing brand LSKD was founded in 2007 and produces fashionable, functional sportswear with a streetwear edge. LSKD's core values include having fun along the way, building community, being creative, failing forward, and having the guts to think outside the box. Their mission is to inspire people to be 1% Better Every Day. Among the brand's high-end, street-style, practical sportswear products are leggings, sports bras, tanks, and shorts. LSKD began as a wholesaler but has since grown to become a direct-to-consumer business that focuses on online sales. In Australia and other nations, it has also established physical locations. As a streetwear and sportswear company, the brand aims to be responsible for its impact and places a high priority on sustainability and community service.