Joseph Joseph was established in 2003 by twin brothers Antony and Richard Joseph, who combined their knowledge of business and product design. The company is well known for producing stylish and creative kitchenware, initially focusing on the combination of unique form and function to make everyday tasks easier. Joseph Joseph, a globally recognized brand with its headquarters located in London, has expanded its product line to include laundry, waste, and other homeware items. Their goal is to produce incredibly practical designs that balance form and function to increase the efficiency of household chores. The products are The business began by specializing in kitchenware but has since grown to offer items for the laundry room, kitchen, and trash cans, among other rooms of the house.